RetailRetail - OutdoorRetail- Clothing
When I was 11-years-old I had my sixth-grade year cut short by the coronavirus pandemic, I decided I needed to find a new way to keep myself busy. I decided I wanted to start a business, selling fishing apparel and fishing lures. While I attended West Elementary they had INVENTURE Day for Middle School youth developed by University of Nebraska-Lincoln 4H. They helped youth learn what it takes to start a business through first-hand experience while working with adult mentors and entrepreneurs from their own community. Throughout the INVENTURE Day experiences, youth learn about a variety of entrepreneurial topics, including: Product Development, Target Markets, Branding, and Finance. This provided me with a great start on how I could start Brandt Performance.
The fishing connection was a natural for the business. I started fishing when I was 4 years old, with my Grandma. My Grandma worked for the Largest Outfitter Company for 35 years. My Grandma taught me how to cast with a open face real at the age of 6. She has taught me everything I know about fishing. And to continue the family tradition My Grandpa and Uncle continue to take me on fishing trips in South Dakota.
I've recently partnered with my older sister Brooklyn. Brooklyn does the Adult and Youth Activewear for Brandt Performance. We are very active in giving back to our community as we have sponsored youth soccer team, Cal Ripken Baseball tournament, and 4 Legend Racecars out of Denver, Co.